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| Best Prompts for ChatGPT to Write Press Releases |
In today’s fast-paced digital media world, press releases remain one of the most powerful tools for businesses, startups, and individuals who want to get their message across to journalists, media outlets, and potential customers. However, writing a compelling press release can be challenging, especially if you’re not a professional writer.
That’s where ChatGPT comes in. With the right prompts, ChatGPT can help you create polished, professional, and highly effective press releases in just minutes. But here’s the catch: the effectiveness of your press release depends largely on the quality of the prompt you provide.
In this article, we’ll cover:
- Why using the right prompts for ChatGPT matters in press release writing.
- Detailed prompt examples for different types of press releases.
- How to make your AI-generated releases align with Google’s E-E-A-T principles (Expertise, Experience, Authoritativeness, Trustworthiness).
- Tips to ensure your press release is newsworthy, professional, and credible.
- FAQs and a practical call to action for businesses in the USA.
Why Prompts Are Critical for Press Releases
A press release is more than just an announcement it’s a strategic communication tool. If done right, it can:
- Grab attention from journalists.
- Improve your brand credibility.
- Generate backlinks and media coverage.
- Boost visibility in search results and Google Discover.
But here’s the problem: if your prompts are vague, your output will be generic. Instead, you need detailed, structured prompts that guide ChatGPT to produce press releases that sound professional, natural, and aligned with journalistic standards.
Best ChatGPT Prompts for Press Releases
Below are specific, detailed prompts you can use. Each prompt is explained and designed to be actionable for real-world press release needs.
1. Prompt for a General Company Announcement
"Write a professional press release announcing that [Company Name], a USA-based [industry type] company, has launched a new [product/service]. The release should follow AP style, include a strong headline, subheadline, lead paragraph, company background, and a compelling quote from the CEO. The tone should be formal, newsworthy, and optimized for distribution to U.S. media outlets."
Why it works:
This prompt sets clear expectations (AP style, structure, quotes, tone) and ensures the release feels credible.
2. Prompt for a Product Launch Press Release
"Create a press release for the launch of [Product Name], highlighting its key features, benefits, and how it solves customer problems. Use persuasive yet factual language, include a direct quote from a company spokesperson, and finish with a call-to-action for journalists and readers. Make sure it follows the inverted pyramid structure."
Why it works:
Journalists expect clarity, facts, and quotes. This prompt delivers that structure.
3. Prompt for an Event Announcement
"Write a press release announcing an upcoming event hosted by [Company/Organization] in [City, State]. Include event details (date, time, venue), purpose, guest speakers, and why the event matters to the community or industry. Ensure the release is engaging for local USA media and includes a registration link."
Why it works:
Event announcements require logistical details and context this prompt provides both.
4. Prompt for Partnership/Collaboration News
"Draft a press release about the partnership between [Company A] and [Company B]. Explain the purpose of the collaboration, its benefits for customers, and strategic goals. Add a quote from leaders of both companies, highlight industry relevance, and include boilerplate information about each company."
Why it works:
Partnership releases need balance and credibility. Including both sides makes it authoritative.
5. Prompt for Financial/Investor News
"Write a press release for [Company Name] announcing its quarterly financial results. Include key revenue figures, growth percentages, strategic achievements, and market outlook. Maintain a professional, data-driven tone, and cite credible financial terms that appeal to U.S. investors and journalists."
Why it works:
Financial news must appear trustworthy. This prompt ensures a data-focused, fact-driven release.
6. Prompt for Crisis Communication/Response
"Prepare a press release addressing [specific issue or crisis]. Acknowledge the situation clearly, express empathy, outline steps taken by the company, and reassure stakeholders. Keep the tone transparent, professional, and reputation-focused, following USA PR crisis standards."
Why it works:
Crisis press releases must build trust and show responsibility.
7. Prompt for Award or Recognition News
"Draft a press release announcing that [Company Name] has received [Award Name]. Include background on the award, why the company was selected, quotes from leadership, and how this recognition reflects the company’s values and achievements. End with a statement of future goals."
Why it works:
Awards build credibility. This prompt emphasizes authority and recognition.
8. Prompt for Nonprofit/Community Impact News
"Write a press release for [Nonprofit Organization] highlighting its recent community project in [City/State]. Provide details about the initiative, impact statistics, beneficiary testimonials, and a quote from the executive director. Ensure the tone is inspiring yet factual, appealing to local USA press outlets."
Why it works:
Nonprofit releases need a human touch. This prompt ensures empathy and impact.
How to Align Your Press Release with Google E-E-A-T
To make your press release SEO-friendly and credible, you should:
- Cite credible sources – If you reference data, link to trusted U.S. organizations like Pew Research or Statista.
- Include authoritativeness – Add quotes from CEOs, experts, or industry leaders.
- Add transparency – Provide contact details for media inquiries.
- Write in journalistic style – Stick to AP standards to avoid sounding like marketing fluff.
- Showcase real-world impact – Include measurable outcomes, statistics, or case studies.
FAQs on Using ChatGPT for Press Releases
Q1: Can ChatGPT write a press release without much input?
A: Yes, but the results will be generic. The more details you provide in the prompt (company name, quotes, data, goals), the better the press release.
Q2: Will AI-written press releases be accepted by journalists?
A: Yes, as long as they are factual, structured properly, and don’t read like an ad. Always fact-check before distribution.
Q3: What is the ideal word count for a press release?
A: Most professional press releases are between 400–600 words. Conciseness matters.
Q4: Should I disclose that ChatGPT helped write my press release?
A: Not necessarily. As long as the release is accurate and approved by your PR team, it doesn’t matter who drafted it.
Q5: How can I distribute my AI-written press release?
A: Use U.S.-based distribution platforms like PR Newswire, Business Wire, or GlobeNewswire for maximum reach.
If you’re a business owner, startup founder, or PR professional in the USA, leveraging ChatGPT can save you hours while ensuring your press releases remain professional and credible. Start experimenting with the prompts above, refine them for your unique needs, and watch your media presence grow.
Want more expert guides on AI-powered business writing and press release strategies? Visit PR Newswire or explore our blog at Finhy.com for trusted, actionable insights.
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